Better directions require good questions.

We have experience with the following methods for research and evaluation in the social science. We apply these in both user-focused and theory-driven contexts.

• Surveys

  • Validated learning measures in STEM Education

  • UX Research Surveys (hotspotting, response testing, A/B testing)

  • Cognitive interviews and testing

  • Statistical tests of difference

  • Validation and reliability (EFA/ PCA)

Surveys are ethical because users understand exactly what data they are giving you and how you are going to analyze it. Unlike video and audio research, they are easy to deidentify and preserve the participants' exact meaning. Surveys are also affordable, scalable, and straightforward. If you don't like your current survey results, get in touch.

• Contextual video studies

  • Video collection

  • Rubric and coding scheme generation

  • Coding and logging

  • Memo generation 

  • Findings preparation

• Interviews

  • Protocol generation and testing

  • Memo generation and findings preparation

• Focus Groups